....and the question is - How to promote Indian Music?
Today, I am going to talk about my mission to popularize Indian Classical Music.
As I mentioned in one of the earlier episodes, as of February 2019, I don't have my IT job and I am pursuing music as a full time career. I am an Indian Classical Musician and I play and teach the tabla.
When I took this decision, I found this obvious question staring me in the face - How to promote Indian Classical Music and of course, myself as a musician?
One of the first things that I realized is that Indian Classical music is perceived as a niche area. Getting an audience is a little more complex compared to popular music. I also noticed that most people tend to shy away from listening OR learning Indian Classical Music because of some preconceived notions and assumptions. Some of the most common ones are:
Another thing that caught my attention is, in cities like Bangalore, smaller scale intimate gatherings are gaining popularity instead of a formal stage program with several hundreds of people. These gatherings are known as baithaks where a small group of 30-40 listeners are invited to listen to music. It is a much more informal setting compared to the large stage and it is easier to promote emerging talent on this platform.
This really appealed to me and I have decided to take this route to fuflfil my mission of promoting Indian Classical Music as well as creating a platform to showcase myself as a tabla player. As luck would have it, I met a like minded musician and Bharatnatyam expert, who had also just kicked off a series of concerts in this format called Layakari Evenings. When you set out to achieve something, bumping into a like minded person with the same goal is a definite shot in the arm.
So come June 1st we are having another Layakari Evening, the second in the series showcasing the beauty of Indian Classical Music.
Additionally I have also decided to take the social media route, by posting content on YouTube and other platforms, to help with popularizing our rich musical heritage and also providing visibility to other emerging artist and of course myself.
If you have any suggestion, do drop me a note as a comment here or on any of my social media profiles where I go by the handle 'taalmagic', thats t a a l m a g i c.
Thank you for listening. I will be back soon with another episode on the anandspeak podcast.
Bye!
As I mentioned in one of the earlier episodes, as of February 2019, I don't have my IT job and I am pursuing music as a full time career. I am an Indian Classical Musician and I play and teach the tabla.
When I took this decision, I found this obvious question staring me in the face - How to promote Indian Classical Music and of course, myself as a musician?
One of the first things that I realized is that Indian Classical music is perceived as a niche area. Getting an audience is a little more complex compared to popular music. I also noticed that most people tend to shy away from listening OR learning Indian Classical Music because of some preconceived notions and assumptions. Some of the most common ones are:
- It needs a very long term commitment to learn.
- The music itself and its teaching methods are too orthodox.
- I don't have the time to attend classes.
- It's too difficult to understand and appreciate. .... and so on and so forth.
Another thing that caught my attention is, in cities like Bangalore, smaller scale intimate gatherings are gaining popularity instead of a formal stage program with several hundreds of people. These gatherings are known as baithaks where a small group of 30-40 listeners are invited to listen to music. It is a much more informal setting compared to the large stage and it is easier to promote emerging talent on this platform.
This really appealed to me and I have decided to take this route to fuflfil my mission of promoting Indian Classical Music as well as creating a platform to showcase myself as a tabla player. As luck would have it, I met a like minded musician and Bharatnatyam expert, who had also just kicked off a series of concerts in this format called Layakari Evenings. When you set out to achieve something, bumping into a like minded person with the same goal is a definite shot in the arm.
So come June 1st we are having another Layakari Evening, the second in the series showcasing the beauty of Indian Classical Music.
Additionally I have also decided to take the social media route, by posting content on YouTube and other platforms, to help with popularizing our rich musical heritage and also providing visibility to other emerging artist and of course myself.
If you have any suggestion, do drop me a note as a comment here or on any of my social media profiles where I go by the handle 'taalmagic', thats t a a l m a g i c.
Thank you for listening. I will be back soon with another episode on the anandspeak podcast.
Bye!
